29 September 2026 · 1 min read
Five things every brandbook should answer
The questions people actually ask about your brand — and how to answer them before they do.
A brandbook is useful when it answers questions before someone has to ask them. These five come up in almost every team.
1. Which logo do I use here?
Show every logo variant on the background it's meant for, and offer the formats people need: SVG for design work, PNG for presentations.
2. What are the exact colours?
Name each colour, give the value people can copy, and say what it's for. "Accent — buttons and highlights only" prevents more mistakes than a perfect swatch.
3. Which fonts, and where do I get them?
List the typefaces for headings and body text, and link or attach the files if your licence allows it. A live type tester helps people see the font at the size they'll use.
4. What should I never do?
A short list of don'ts with pictures — stretched logos, low contrast, wrong colours — works better than a page of rules.
5. Where are the files?
Put templates, logo packs and press material in one downloads section, with clear labels.
Give your brand a home.
Start with one brand for free. Add people, brands and workspaces when you need them.