Campaign playbook — The whole brand at a glance
Campaign playbook
Forma
The idea, objective, timing and what we measure.
Start reading 7 chapters · 6 colours · 2 typefaces
02
Audience & proposition
Who we talk to, what we promise and why they believe it.
Palette
03
Messages & tone
Campaign line, personality, copy examples and wording.
Typeface · Display
Syne
Extra bold
04
Visual toolkit
05
Layout & formats
Grids, margins, copy zones and key visual formats.
Imagery · Campaign idea
06
Channels
Specs and guidance for social, out-of-home, email, banners, in-store and partners.
Imagery · Visual toolkit
07
Assets & contact
Every campaign file, print orders, version and who to contact.