Blueprints

Start from structure, finish in your style.

Each blueprint follows the twelve parts of a complete brandbook and creates real pages and blocks using your brand’s colours, fonts and logo. It’s a copy — change anything.

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Brand essentials

A new or small brand that needs every part covered, without the heavy lifting.

12 pages

  1. 01 Brand foundation
  2. 02 Audience & positioning
  3. 03 Brand personality
  4. 04 Logo
  5. 05 Colour
  6. 06 Typography
  7. 07 Graphic language
  8. 08 Photography & image style
  9. 09 Tone of voice
  10. 10 Layout & composition
  11. 11 Applications
  12. 12 Files & governance

Includes

Mission, vision and values · Persona and positioning statement · Personality traits · Logo variants with downloads · Colour palette with proportions and contrast · Fonts with fallbacks · Image style · Layout grid · Files and contact

Use this blueprint View live demo
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Full brandbook

A complete brand system for a team or client handover.

12 pages

  1. 01 Brand foundation
  2. 02 Audience & positioning
  3. 03 Brand personality
  4. 04 Logo
  5. 05 Colour
  6. 06 Typography
  7. 07 Graphic language
  8. 08 Photography & image style
  9. 09 Tone of voice
  10. 10 Layout & composition
  11. 11 Applications
  12. 12 Files & governance

Includes

Brand story and core values · Personas and positioning map · Personality sliders · Logo rules · Colour codes, proportions and contrast · Type scale · Icons and graphic elements · Image style and moodboard · Writing principles · Layout grids · Applications · Download centre and contacts

Use this blueprint View live demo
View live demo

Campaign playbook

Campaign guidelines for partners, channels and content — the brandbook stays leading.

7 pages

  1. 01 Campaign idea
  2. 02 Audience & proposition
  3. 03 Messages & tone
  4. 04 Visual toolkit
  5. 05 Layout & formats
  6. 06 Channels
  7. 07 Assets & contact

Includes

Campaign idea · Audience and proposition · Key messages and tone · Visual toolkit · Layout and formats · Channel guidance · Campaign assets and contact

Use this blueprint View live demo

Prefer a blank page? Start empty and add only the blocks you need — or save any brandbook as your own workspace blueprint.

Presentation

Eleven presentation styles

The same content, presented your way — from one calm column to a full-screen presentation. Switch any time, without rebuilding a page.

Give your brand a home.

Start with one brand for free. Add people, brands and workspaces when you need them.

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