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Messages & tone
Campaign line
Made to move.
Three words that work in a headline, a hashtag and a sales conversation. It's about the furniture — it moves — and about the people who buy it: their lives move.
How to use the line
Always write it with a full stop. In the lockup, the full stop is the Signal module.
Never change, shorten or add words. No 'Made to move you', no 'Made 2 move'.
English materials use Made to move. — Dutch and Flemish materials use Gemaakt om te bewegen. It's an adaptation, not a translation, and never both in one layout.
In running text, the line appears once at most, preferably at the end.
Hashtags: #MadeToMove and #GemaaktOmTeBewegen.
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