Live demo of the Campaign playbook blueprint · Forma is a fictional brand.All blueprintsJoin the waitlist
Channels
Channels
Where the campaign lives
One idea, many formats. Each channel below has its specs, a worked example and the rules that matter most. Every format ends on the same thing: the lockup and one clear action.
Channel mix
Out-of-home — 35% of media budget. Launch weeks, big cities.
Social — 30%. Teaser to close; the only channel live in teaser week.
Display and online video — 15%. Retargeting towards the configurator.
In-store and partner retail — 15%. From launch weekend, peaks in the close phase.
Email and CRM — 5%. Four sends: launch, two stories, the offer.
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