Full brandbook — The whole brand at a glance
Full brandbook
Onda
Why Onda exists: our story, purpose, vision and values.
Start reading 12 chapters · 8 colours · 2 typefaces
02
Audience & positioning
Who we're for, what they need and how we're different.
03
Brand personality
The traits that shape how Onda looks, sounds and behaves.
Palette
04
Logo
05
Colour
Our palette, codes, proportions and accessible pairs.
Typeface · Display
Outfit
MediumLight
06
Typography
Typefaces, hierarchy, scale and practical rules.
07
Graphic language
Shapes, pattern, illustration and icons — and how to combine them.
08
Photography & image style
Subjects, light, mood and what fits — with a moodboard.
Imagery · Brand foundation
09
Tone of voice
How we write: principles, slogans, examples per channel and a word list.
10
Layout & composition
Grids, white space, alignment and the balance of text and image.
Imagery · Logo
11
Applications
The brand at work: website, print, social, signage — and ordering.
12
Files & governance
Master files, which file for what, version and who to ask.