Audience & positioning
Audience & positioning
Our guests differ in age and budget, but they share a mindset: they travel to understand a place, not to tick it off. Click through the three guests we design for, then see where Onda sits among the alternatives.
Both 41, Amsterdam · four nights or more, twice a year
We want to eat where the neighbours eat — and know their names by Friday.
Parents 38 and 40, two children (6 and 9), Madrid · a week in May or October
I want the kids to learn to fish, not to queue for a slide.
34, writer and remote worker, Berlin · stays two to four weeks
I come for the quiet, and I stay for the people at the table.
For curious travellers who want to feel at home somewhere new, Onda is the group of small Mediterranean coastal houses that connects you with local people and culture — because every house is run by people who live there.