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Graphic language

Graphic language

A sun, a wave and an open arch

Three shapes from the symbol do all the graphic work: the circle of the sun, the line of the wave and the arch of a Mediterranean doorway. Combined with real photos and plenty of Shell, they make anything recognisably Onda — even without the logo.

The sun

A full or half circle in Sunset. Use one per layout, as a highlight behind a headline, a price or a photo. Never more than one sun.

The wave

A soft wave line in Harbour or Sky, 2% of the format width. Use it as a divider or along the bottom edge — never as a frame around text.

The arch

Our frame for photos: a rectangle with a half-round top, like the doorways of our houses. Corners elsewhere are rounded at 24 px (screen) or 4 mm (print).

Sunset-orange wall with an arched window looking out over a blue sea
The arch frame with a sun: our most recognisable composition. Use it for covers, posters and the first slide of a presentation.
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