Graphic language
Graphic language
Three shapes from the symbol do all the graphic work: the circle of the sun, the line of the wave and the arch of a Mediterranean doorway. Combined with real photos and plenty of Shell, they make anything recognisably Onda — even without the logo.
A full or half circle in Sunset. Use one per layout, as a highlight behind a headline, a price or a photo. Never more than one sun.
A soft wave line in Harbour or Sky, 2% of the format width. Use it as a divider or along the bottom edge — never as a frame around text.
Our frame for photos: a rectangle with a half-round top, like the doorways of our houses. Corners elsewhere are rounded at 24 px (screen) or 4 mm (print).