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Brand foundation

Onda brand guidelines · version 3.0

Travel, people, culture.

Everything you need to make Onda look, sound and feel like Onda — from the logo on a key card to the caption under a Sunday-morning post.

Illustration of a swimmer in a turquoise cove below an ochre cliff

Onda is a small family of coastal guesthouses in Portugal, Spain and Italy — five houses, around a hundred rooms, and a lot of people who love where they live. We don't sell holidays. We invite people to slow down, meet our hosts and neighbours, and go home with stories instead of souvenirs.

This guide is for everyone who makes something in our name: our own teams in the houses, the agencies and photographers we work with, and partners who put our logo next to theirs. It explains who we are, how we look and how we sound, and it gives you the files to get started.

If something isn't covered here, ask yourself what a good host would do. Then ask us.

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