Live demo of the Campaign playbook blueprint · Forma is a fictional brand.All blueprintsJoin the waitlist
Forma

Assets & contact

Campaign files

Everything on this page is approved for use by partners and agencies until 31 December 2026. Need a format that isn't here? Ask Daan in Studio Forma — we'd rather make it than have it improvised.

Logos and lockups

Campaign lockup — English
SVG · 954 B
Ink Violet, for light backgrounds.
Campaign lockup — English, reversed
SVG · 954 B
White, for Ink Violet, Night and dark photos.
Campaign lockup — Dutch
SVG · 963 B
For Dutch and Flemish materials.
Campaign lockup — Dutch, reversed
SVG · 963 B
White version of the Dutch lockup.
Forma wordmark
SVG · 246 B
Ink Violet. For layouts where the line is already the headline.
Forma wordmark — reversed
SVG · 246 B
White, for dark backgrounds.
Forma wordmark — black
SVG · 246 B
One-colour print, newspapers, engraving.
Forma mark
SVG · 555 B
Avatars, favicons and app icons. Min. 32 px.
Forma mark — light
SVG · 555 B
For dark interfaces and Ink Violet backgrounds.

Key visuals

Key visual — landscape 16:9
SVG · 2 KB
1920 × 1080 px, without copy. Billboards, email, web.
Key visual — portrait 9:16
SVG · 2 KB
1080 × 1920 px, without copy. Stories, Reels, digital screens.
Key visual — square 1:1
SVG · 2 KB
1080 × 1080 px, without copy. Feed and display.

Guides and diagrams

Clear-space diagram
SVG · 2 KB
Reference for clear space around the lockup.
Key visual formats and copy zones
SVG · 9 KB
Overview with the copy zone per format.
The shift — construction
SVG · 3 KB
How the graphic device is built, in three steps.
Module pattern
SVG · 9 KB
Background pattern for walls, packaging and slides.

Brand icons

The shift
SVG · 398 B
Brand icon, 96 × 96 px.
Seat module
SVG · 384 B
Brand icon, 96 × 96 px.
Fits a 70 cm door
SVG · 352 B
Brand icon, 96 × 96 px.
Click on, click off
SVG · 401 B
Brand icon, 96 × 96 px.

Photography direction

Moving day
JPG · 100 KB
Scene reference: the module travels.
First flat
JPG · 106 KB
Scene reference: one colour wall, one Signal accent.
Growing family
JPG · 117 KB
Scene reference: adding a seat.
Kids' room
JPG · 106 KB
Scene reference: low shelving and soft modules.
Home studio
JPG · 88 KB
Scene reference: shelving as a room divider.
Materials close-up
JPG · 228 KB
Detail reference: fabrics, birch, connector.

Channel examples

Feed post artwork 4:5
SVG · 4 KB
1080 × 1350 px, the grid example.
Social — feed post screen
SVG · 7 KB
Instagram feed with the 4:5 post.
Social — story screen
SVG · 6 KB
Full-screen 9:16 story with safe zones respected.
Billboard artwork
SVG · 4 KB
Landscape layout at 3:1.
Abri
JPG · 177 KB
Portrait layout in a bus shelter.
Launch email
SVG · 12 KB
Header, body, button and product cards.
Web banner set
SVG · 18 KB
All sizes, with the three-frame storyboard.
Landing page
SVG · 10 KB
Home screen of the campaign page.
A1 showroom poster
SVG · 10 KB
Portrait layout with QR code to the configurator.
Showroom set-up
SVG · 16 KB
Poster, display sofa and sign in context.
Launch invitation — front
SVG · 3 KB
85 × 55 mm card.
Launch invitation — back
SVG · 9 KB
Showrooms, opening hours and QR code.

Before you download

  • These are preview files (SVG). Print-ready PDFs, open design files and animated banners are on the partner portal; ask Lotte for access.

  • Don't edit the files beyond what the templates allow — see 'What you can change' under Channels.

  • Using an asset after 31 December 2026? Check with us first; offers and prices will have changed.

Order

Order printed materials

Showrooms and partner stores order campaign print here until 25 September. Studio Forma checks every request and confirms within two working days.

Free for partner stores. Delivery in the week of 28 September.

Handled by Studio Forma

  • A1 showroom poster

    With QR code to the configurator. In packs of 5.

  • Launch weekend invitation

    85 × 55 mm, 400 g board. Per 250.

  • Social template with your store name

    Feed post and story, with your logo in the bottom band.

Version 2.0 · 24 September 2026 · owner: Lotte Vermeulen, Brand & Marketing. Next review after the campaign, in December 2026. Changes since 1.0: logo print files, live contrast checks, the layout grids and the launch invitation.

Questions?

Who to contact

One team runs the campaign. Can't find something in this playbook? Mail the person who fits your question; for anything urgent on launch day, copy all three.

Lotte Vermeulen
Campaign lead
Brand & Marketing

Ask about: planning, approvals, partner co-branding, offers and budgets

Email Lotte
Daan Okafor
Art director
Studio Forma

Ask about: key visuals, layouts, new formats and design checks

Email Daan
Sanne de Wit
Online marketing
Digital

Ask about: social scheduling, paid media, banners, email and tracking links (UTMs)

Email Sanne

Made with brandbooks