Brand essentials — live demo

Files & governance

Everything you need, in one place

Always download from this guide: it is the only place where the files are guaranteed to be current. Every logo version, including the reversed ones, in RGB, CMYK and Pantone, is in the colour-mode switch in the Logo chapter.

Primary logo, Forest

SVG · 755 B

For light backgrounds: Paper, Cream, white

Primary logo, CMYK

SVG · 876 B

Full-colour print: flyers, posters, magazines

Mono logo, Ink

SVG · 755 B

One-colour production, Sage and Clay backgrounds

Stacked logo, Forest

SVG · 753 B

Square and upright formats

Mark, Forest

SVG · 542 B

Avatars, favicons, stamps

Primary logo, Pantone

SVG · 875 B

Spot colour 5535 C: signage, screen print, embroidery

Logo with tagline

SVG · 899 B

Campaign end frames and posters only

Clear-space guide

SVG · 2 KB

For printers and sign makers

Palette sheet

SVG · 10 KB

All colours with HEX, RGB, CMYK and Pantone

Table pattern

SVG · 19 KB

Pattern on Forest, for packaging and banners

Poster: cooking classes

SVG · 2 KB

Reference layout for A3 posters

Letterhead

SVG · 5 KB

Reference layout for A4 letters

Governance

How we keep the brand in shape

Which file do I use for what?

Website, app, social, presentations: SVG (RGB). Flyers, posters, magazines: CMYK logo, PDF from your layout program. Signage, merchandise, embroidery, screen print: Pantone logo; ask the studio for the outlined vector file. Word, PowerPoint, email: PNG at twice the size you need, fonts Georgia and Arial. Fonts: Newsreader and Inter from Google Fonts (free, SIL Open Font License).

Where do templates and source files live?

This guide holds the final files. Editable templates (InDesign, Canva, Word, PowerPoint) are in the shared drive under Brand > Templates; ask the design studio for access. Never keep your own copies of the logo on your desktop: they go out of date.

What needs approval?

Anything printed in more than 500 copies, all co-branding with partners, signage and anything with a new illustration. Send it to the brand manager at least five working days before the deadline. Posters and posts made from our templates don't need approval.

Version history

Edition 2026 (24 September 2026): print logos in CMYK and Pantone, members' app, new chapters on audience, personality and layout. Edition 2025 (March 2025): Clay Deep added for text, tone of voice rewritten at B1 level. Edition 2023: first brand guide, after the merger of the Amsterdam and Rotterdam co-ops.

This guide: Edition 2026, last updated 24 September 2026. Owner: Noor Bakker, brand manager. Next review: March 2027.

Who to contact

Questions about the brand?

We're happy to help, whether it's a quick check of a flyer or a new kitchen opening in your neighbourhood. We usually reply within two working days.

Noor Bakker

Brand manager

Marketing & community

Ask about: using the brand, partnerships and co-branding, approval of print runs over 500 copies

Email Noor

Jesse Mensah

Art director

Design

Ask about: source files, print-ready logos, illustrations, signage for a new kitchen

Email Jesse

Samira El Amrani

Online marketing

Digital

Ask about: social templates, the website, newsletters, Instagram access for your kitchen

Email Samira