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Common Ground

Tone of voice

Tone of voice

Talk like a neighbour across the table

Short sentences. Everyday words. Say what's on the menu, what it costs and when to come. Then stop.

We are

Warm and direct Practical: times, prices, places Honest about what we don't know Happy to laugh at ourselves

We are not

Preachy about food or the planet Corporate ('dear customer') Pushy ('last chance!') Cute ('yummy goodness')

How we write

  1. Address people as "you". In Dutch we always use je/jij, never u, also with older members.

  2. One idea per sentence. Aim for B1 level: if a 12-year-old gets it, everyone does.

  3. Be specific. "Pumpkin soup, € 4.50" beats "delicious seasonal dishes".

  4. Use "we" for Common Ground, and name people by first name: "Sanne cooks tonight".

  5. No exclamation marks. If something is exciting, the facts will show it.

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