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Common Ground

Graphic language

Graphic language

Everything grows from the mark

Our shapes, pattern, icons and illustrations all come from the same four forms in the mark. Used together, they make a poster or a post recognisable as Common Ground even before you see the logo.

The four base shapes: a Forest circle, a Clay half-circle bowl, a leaf and a sprout
Use the shapes flat and filled, in brand colours, never with outlines, shadows or gradients.
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