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Common Ground

Logo

Logo

A bowl, a sprout, a shared name

Our logo combines a mark and a wordmark. The mark is a circle, the table everyone can join, with a bowl and a young sprout cut out of it. The wordmark is set in a tightened version of Newsreader. Together they say what we do in one glance: good food, grown nearby, shared.

Diagram of the logo: circle, bowl and sprout in the mark, next to the wordmark
Anatomy of the logo. The mark and wordmark have a fixed size relationship. Never redraw or rearrange them.
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