Sunny
Warm and optimistic, quick to smile. We see the best in a place and in people.
“Rain today? Perfect for Rosa's bread class at eleven.”
But not: Forced cheerfulness, exclamation marks, 'Amazing!!'
Chapter 3 of 12
Brand personality
Sunny, curious, unhurried, welcoming
If Onda were a person, you'd meet her on the terrace at eight: barefoot, coffee in hand, already knowing where the boats will come in. Slide over each scale to see what it means for design and copy.
Where we stand
What this means: We never shout. One headline, one accent colour, plenty of space — confidence doesn't need volume.
What this means: We write like a host: first names, 'you', a personal tip in every message.
What this means: Comfortable, never posh. No 'VIP', no velvet ropes — everyone gets the same welcome.
What this means: Crafted, not glossy: real photos, hand-drawn maps, local ceramics — but always neat and correct.
What this means: A light touch and a smile, never jokes or puns. Practical information stays practical.
What this means: Old fishermen's houses, modern comfort. Our design is simple and current, our stories are rooted in history.
Our traits
Curious
We ask questions, notice details and love a good story — about the village, the food, the guest.
“Did you know the shutters in Tavira are blue to keep the flies away?”
But not: Showing off, trivia for its own sake
Unhurried
Calm and confident. We give people time and space — on the page and in the house.
“Breakfast waits for you. Come down whenever you're ready.”
But not: Urgency, countdowns, 'only 2 rooms left!'
Welcoming
We make everyone feel like a regular, from the first email to the last goodbye.
“Hi Sanne, your room faces the rice fields. See you on Thursday — Inês.”
But not: Formal phrases like 'Dear valued guest'
In practice
How the personality shows
In design
Generous white space, one accent per layout, round shapes and real photography. Nothing glossy, nothing crowded.
In words
Short sentences, first names and specific details: times, places, people. We'd rather tell one true story than list ten features.
In the houses
Hosts introduce themselves by name, breakfast has no end time and every guest gets a hand-drawn map on arrival.
Questions about this guide?
Contact LucíaLast updated 24 Sept 2026
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